ORANGE BITTERS ANYONE?

I am sure not many people know that Angostura now has orange bitters available in Trinidad. Well it will be officially launched soon. It is the first line extension of the world famous Angostura aromatic bitters. Orange bitters has always been around as a category but this is the first done by Angostura. It is great in fruit drinks and other food and desserts. It actually can be more widely used than the other orange bitters around. So look out for this product on the market. It will be launched in the US later this year also.

Excitement Galore

I am starting this blog to talk about bitters, its beauty in food and beverage and to start discussion around this interesting category of food and beverage. Angostura aromatic bitters is the most famous and longest existing bitters in the world.  I am proud to be part of the company that has been making this interesting product since 1824.

It has been quite interesting recently, to see all the talk going around the world about the shortage of Angostura aromatic bitters. From as far as China, miles away from where the product is made in Trinidad and Tobago the country that created the steelpan, people have been talking about the product.  Several media houses have questioned whether the company had closed down or gone into financial difficulties as a result of its parent company, others thought that the company had gone on strike and others even thought it had burnt down......how bizarre.  How rumours spread.

Well let the truth be told, the company had never stopped producing bitters, it simply had a problem getting bottles from its existing supplier and quickly had to make changes to rectify the situation.  The sudden talk about a "shortage of bitters" spread like wildfire, causing me to receive hundreds of emails from all over the world asking about what was happening to their beloved Angostura bitters. My answer to them ultimately was..........."you do not have long to wait, we have shipped hundreds of cases of the product into the US and our distributor there, Mizkan Americas Inc, was on top of things."  They have been working feverishly to get the word out  that Angostura aromatic bitters is alive and well and spreading its wings all over America.   Let me know what your experience has been since the bitters drought.......